Website Privacy Policy

INTRODUCTION 

 

Welcome to the Purposefully Blended’s privacy policy.

 

Purposefully Blended respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

 

PURPOSE OF THIS PRIVACY POLICY 

 

This privacy policy aims to give you information on how purposefully blended collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter, or purchase a product or service, or interact with us via email, phone or social media.

This website is not intended for children, and we do not knowingly collect data relating to children under 13 years of age.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal information about you, so you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

 

CONTROLLER 

 

Purposefully Blended is the controller and responsible for your personal data (collectively referred to as ‘purposefully blended’, ‘we’, ‘us’. Or ‘our’ in this privacy policy).

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

 

CONTACT DETAILS 

 

If you have any questions about this privacy policy or our privacy practices, please contact our DPO in the following ways:

 

Full name of legal entity: Purposefully Blended Ltd

Email address: Lucy.philip@purposefullyblended.co.uk

Postal address: 96 Monson Rd, Redhill, Surrey, RH12EZ

Telephone number: +44 7866 679726

 

You have the right to make a complaint any time to the information commissioners office (ICO), the UK supervisory authority for data protection issues (www.ico.org,uk) we would however appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

 

CHANGES TO THE PRIVACY POLICY AND YOUR DUTY TO INFORM US OF CHANGES 

 

We keep our privacy policy under regular review. This version was last updated on 06/12/2025.

It is important that personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

 

THIRD-PARTY LINKS 

 

This website may include links to third party websites, plug- ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When your leave our website, we encourage you to read the privacy policy of every website you visit.

 

THE DATA WE COLLECT ABOUT YOU 

 

Personal data, or personal information, means any information about an individual from which that person can be identified it doesn’t include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal information about you which we have grouped together as follows:

 

• Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
• Contact Data includes billing address, delivery address, email address and telephone numbers.
• Financial Data includes bank account and payment card details.
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
• Usage Data includes information about how you use our website, products and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We may also collect aggregated data (e.g. analytics statistics) which is not considered personal data unless combined with identifiers. We do not collect or process special categories of data (e.g., health, religion, political views) or data about criminal convictions.

 

IF YOU FAIL TO PROVIDE PERSONAL DATA 

Where we need to collect personal data by law or under the terms of a contract we have with you and you fail to provide that data when requested we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

 

HOW IS YOUR PERSONAL DATA COLLECTED? 

 

We collect personal data in the following ways:

• Directly from you, when you fill in forms, make purchases or communicate with us.
• Automatically, via cookies and similar technologies when you interact with our site.
• From third parties, such as analytics providers, advertising networks, and publicly available sources.

For more information on how we use cookies, please see our cookie policy.

HOW WE USE YOUR PERSONAL DATA 

 

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for out legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal obligation.

Generally we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

 

PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA 

PROCESSING OF PERSONAL DATA FOR ONLINE ORDERS 

 

We you place an order for our card decks or any other products, we collect and process the personal data necessary to fulfil your purchase. This includes identity, contact, financial and transactional data. We process this information on the lawful basis of performance of contract, enabling us to:

• Process your payment (via secure third-party payment providers)
• Provide order confirmations and delivery updates
• Deliver your products 
• Manage returns, exchanges or customer support
• Prevent fraud and maintain transaction security

We retain order information for six years for tax, accounting and legal purposes. We do not store full payment card details and our payment processors act as data processors in compliance with UK GDPR.

 

MARKETING A COMMUNICATION PREFERENCE 

 

You have control over your marketing preferences. You may:

• opt – in or out during sign up;
• withdraw consent at any time via the link in any email or by contacting us.

We will never share your personal data with third parties for their marketing unless you’ve given explicit opt-in consent.

 

COOKIES AND ANALYTICS 

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see cookie policy.

 

CHANGE OF PURPOSE

 

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

 

DISCLOSURES OF YOUR PERSONAL DATA 

 

We may share your personal data with the parties set out below for the purposes set out in the table (purposes for which we will use your personal data above).

• Internal third parties as set out in the glossary 
• External third parties as set out in the glossary
• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat in accordance with the law. We do not allow our third-party service providers to use your personal data for specified purposes and in accordance with our instructions.

INTERNAL TRANSFERS 

 

We We do not transfer your personal data outside the UK.

 

DISCLOSURES OF YOUR PERSONAL DATA 

 

We may share your personal data with the parties set out below for the purposes set out in the table (Purposes for which we will use your personal data above).

 

• Internal Third Parties as set out in the Glossary.

• External Third Parties as set out in the Glossary.

• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

 

INTERNATIONAL TRANSFERS 

 

We do not transfer your personal data outside the UK.

 

DATA SECURITY 

 

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put into place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

 

DATA RETENTION 

 

HOW LONG WILL YOU USE MY PERSONAL DATA FOR? 

 

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes we collected for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means and the applicable legal, regulatory tax, accounting or other requirements.

By law we have to keep basic information about our customers (including contact, identity, financial and transaction data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see your legal rights below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

 

YOUR RIGHTS 

 

Under UK GDPR you have the right to: 

• Access – request a copy of your data
• Rectification – correct inaccurate data
• Erasure – request deletion (‘Right to be forgotten’)
• Object – oppose processing based on legitimate interest or direct marketing
• Restriction – limit how we use your data
• Data portability – transfer your data to another provider
• Withdraw consent – stop any processing based on prior consent.

To exercise any of these rights, contact us at:

supportservices@purposefullyblended.co.uk

You may also lodge a complaint with the ICO at www.ico.org.uk

 

NO FEE USUALLY REQUIRED 

 

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively we could refuse to comply with your request in these circumstances.

 

WHAT WE MAY NEED FROM YOU 

 

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

 

TIME LIMIT TO RESPOND 

 

We We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

 

GLOSSARY 

 

LAWFUL BASIS 

 

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

 

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

 

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

 

THIRD PARTIES 

 

External Third Parties:

 

• Service providers acting as processors based in the UK who provide IT and system administration services.
• Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in UK who provide consultancy, banking, legal, insurance and accounting services.
• HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.

YOUR LEGAL RIGHTS 

 

You have the right to:

 

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

 

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

 

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

 

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

 

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

 

• If you want us to establish the data’s accuracy.
• Where our use of the data is unlawful but you do not want us to erase it.
• Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
• You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

 

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Changes to this policy 

We may update this privacy policy from time to time, any changes will be posted on this page and where appropriate, we will appropriate, we will notify you by email.

Last updated: 6th December 2025.