Website Privacy Policy

INTRODUCTION

Welcome to Purposefully Blended’s Privacy Policy.

Purposefully Blended respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, store and protect your personal data when you visit our website (regardless of where you visit it from) and it informs you of your privacy rights and how the law protects you.

PURPOSE OF THIS PRIVACY POLICY

This privacy policy explains how Purposefully Blended collects and processes your personal data through your use of this website, including any data you provide when you:

• sign up to our newsletter
• purchase a product or service
• contact or interact with us via email, phone, or social media

This website is not intended for children and we do not knowingly collect personal data relating to children under the age of 13.

It is important that you read this privacy policy together with any other privacy notice or fair processing policy we may provide on specific occasions when collecting or processing your personal data. This policy supplements other notices and does not override them.

CONTROLLER

Purposefully Blended Ltd is the controller and is responsible for your personal data (referred to as “Purposefully Blended”, “we”, “us”, or “our” in this policy).

We have appointed a Data Protection Officer (DPO) who is responsible for overseeing matters relating to this privacy policy. If you have any questions, including requests to exercise your legal rights, please contact the DPO using the details below.

CONTACT DETAILS

If you have any questions about this privacy policy or our data practices, please contact our DPO:

Legal entity name: Purposefully Blended Ltd
Email address: Lucy.philip@purposefullyblended.co.uk
Postal address: 96 Monson Rd, Redhill, Surrey, RH1 2EZ
Telephone number: +44 7866 679726

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

UPDATING OUR PRIVACY POLICY

We keep our privacy policy under regular review. This version was last updated on the 19^th January 2026.

It is important that personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

THIRD-PARTY LINKS 

This website may include links to third party websites, plug- ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When your leave our website, we encourage you to read the privacy policy of every website you visit.

DATA COLLECTION

Personal data, or personal information, means any information about an individual from which that person can be identified. This doesn’t include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal information about you which we have grouped together as follows:

• Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
• Contact Data includes billing address, delivery address, email address and telephone numbers.
• Financial Data includes bank account and payment card details.
• Transaction Data includes details about payments to and from yourself and other details of products and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
• Usage Data includes information about how you use our website, products and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We may also collect aggregated data (e.g. analytics statistics) which is not considered personal data unless combined with identifiers. We do not collect or process special categories of data (e.g., health, religion, political views) or data about criminal convictions.

Where we require personal data by law or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

We collect personal data in the following ways:

• Directly from you, when you fill in forms, make purchases or communicate with us.
• Automatically, via cookies and similar technologies when you interact with our site.
• From third parties, such as analytics providers, advertising networks and publicly available sources.

For more information on how we use cookies, please see our cookie policy.

HOW WE USE YOUR PERSONAL DATA 

We will only process your personal data where the law permits us to do so. In most cases, this will occur in the following circumstances:

• Where processing is necessary to perform a contract we have entered into, or are about to enter into, with you.
• Where processing is necessary for our legitimate interests (or those of a third party), provided that your interests and fundamental rights do not override those interests.
• Where processing is required to comply with a legal obligation.

We generally do not rely on consent as the lawful basis for processing your personal data. However, we will obtain your consent before sending third-party direct marketing communications to you by email or text message. You may withdraw your consent to receive marketing communications at any time by contacting us.

PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA 

PROCESSING OF PERSONAL DATA FOR ONLINE ORDERS 

When you place an order for our card decks or any other products, we collect and process the personal data necessary to fulfil your purchase. This includes identity, contact, financial and transaction data. We process this information on the lawful basis of performance of a contract, which enables us to:

• Process your payment through secure third-party payment providers
• Provide order confirmations and delivery updates
• Deliver your products
• Manage returns, exchanges and customer support
• Prevent fraud and maintain transaction security

We retain order-related information for six years to comply with tax, accounting and legal requirements. We do not store full payment card details and our payment processors act as data processors in accordance with UK GDPR.

MARKETING PREFERENCE

You have control over your marketing preferences. You may:

• opt–in or out during sign up
• withdraw consent at any time via the link in any email or by contacting us.

We will never share your personal data with third parties for their marketing unless you’ve given explicit opt-in consent.

COOKIES AND ANALYTICS 

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see cookie policy.

CHANGE OF PURPOSE

We will use your personal data only for the purposes for which it was originally collected, unless we reasonably determine that it needs to be used for another purpose that is compatible with the original one. If you would like an explanation of how processing for a new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for a purpose that is not related to the original purpose, we will inform you and explain the legal basis that permits such processing.

Please note that, in certain circumstances, we may process your personal data without your knowledge or consent where this is required or permitted by law and carried out in accordance with applicable legal requirements.

DISCLOSURES OF YOUR PERSONAL DATA 

We may share your personal data with the parties set out below for the purposes set out in the table (purposes for which we will use your personal data above).

• Internal third parties as set out below 
• External third parties as set out below

·       Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
 

We require all third parties to respect the security of your personal data and to treat in accordance with the law. We do not allow our third-party service providers to use your personal data for anything other than our specified purposes and in accordance with our instructions.

DATA SECURITY 

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put into place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

DATA RETENTION

We will retain your personal data only for as long as is reasonably necessary to fulfil the purposes for which it was collected. This includes meeting any legal, regulatory, tax, accounting or reporting obligations. We may retain your personal data for a longer period where a complaint has been made or where we reasonably believe there is a prospect of litigation arising from our relationship with you.

When determining the appropriate retention period, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which the data is processed, whether those purposes can be achieved through other means, and any applicable legal, regulatory, tax, accounting or other requirements.

By law, we are required to retain certain basic customer information (including identity, contact, financial and transaction data) for six years after you cease to be a customer, for tax purposes.

In some circumstances, you may request that we delete your personal data. Please refer to the section on your legal rights below for further information.

In certain cases, we may anonymise your personal data so that it can no longer be associated with you, for research or statistical purposes. Once anonymised, this information may be used indefinitely without further notice to you.

Under UK GDPR, you have the right to:

• Access – request a copy of the personal data we hold about you
• Rectification – request correction of inaccurate or incomplete data
• Erasure – request deletion of your personal data (the “right to be forgotten”)
• Object – object to processing based on legitimate interests or for direct marketing purposes
• Restriction – request that we limit how your personal data is used
• Data portability – request the transfer of your data to another service provider
• Withdraw consent – withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at:

supportservices@purposefullyblended.co.uk

You may also lodge a complaint with the ICO at www.ico.org.uk
 

WHAT WE MAY NEED FROM YOU

We may request specific information from you to verify your identity and confirm your right to access your personal data or to exercise any of your other legal rights. This is a security measure to ensure that personal data is not disclosed to anyone who is not entitled to receive it. We may also contact you for additional information relating to your request in order to respond more efficiently.

TIME LIMIT TO RESPOND

We aim to respond to all valid requests within one month. In some cases, responses may take longer if a request is particularly complex or if multiple requests have been submitted. If this occurs, we will inform you and keep you updated on the progress of your request.

THIRD PARTIES

External Third Parties

• Service providers acting as data processors within the UK who provide IT and system administration services.
• Professional advisers acting as processors or joint controllers, including lawyers, bankers, auditors, and insurers based in the UK, who provide legal, financial, insurance, and accounting services.
• HM Revenue & Customs, regulators, and other public authorities acting as processors or joint controllers within the UK where reporting or disclosure is required by law.

GLOSSARY

Legitimate Interest
Legitimate interest refers to our business interests in operating and managing our organisation effectively so that we can provide you with the best possible products, services, and a secure user experience. Before processing personal data on this basis, we carefully consider and balance any potential impact on you (both positive and negative) and your rights. We will not process your personal data on the basis of legitimate interests where those interests are overridden by your rights and freedoms, unless we have your consent or are otherwise required or permitted by law. Further information about how we assess legitimate interests for specific processing activities is available upon request.

Performance of Contract
This means processing your personal data where it is necessary to perform a contract to which you are a party, or to take steps at your request prior to entering into such a contract.

Compliance with a Legal Obligation
This refers to processing personal data where it is necessary for compliance with a legal obligation to which we are subject.

CHANGES TO THIS POLICY

We may update this privacy policy from time to time. Any changes will be published on this page and, where appropriate, we will notify you by email.



Last updated: 19^th January 2026